8th Annual Mobile Customer Engagement Benchmark Report

Our eighth annual report

Trends that will define the year in mobile—and beyond

Navigating the Mobile-First Landscape

Customers interacting with mobile channels respond more, churn less, and provide valuable leading indicators of shifting sentiment. But our analysis isn’t limited to defining the current state of mobile engagement. We’ve also uncovered strategies for mobile teams to act on the data. Read the report for details on how you can:

  • Adjust your feedback strategy to align with benchmarks specific to your industry
  • Listen effectively, respond to, and act on customer feedback
  • Pinpoint the best timing for surveys, promotions, and asking for ratings
  • Identify Fans and Risks, and how to personalize mobile journeys for each
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