8th Annual Personal Services Mobile Customer Engagement Benchmark Report

Download the Personal Services Mobile Customer Engagement Benchmark Report by filling out the form. Discover the benchmarks that relate specifically to your industry and learn about ways to improve your performance.

An excerpt from the report:  

The [Personal Services] industry saw an average 30-day retention of 80%, which is exceptional and above the benchmark of 67% across all industries. Apps in the Home subcategory averaged 74% 30-day retention, and apps in the Tools subcategory averaged an extraordinary 85%. When the Love Dialog was shown in the first 30 days, retention increased to an average of 90%—with apps in the Tools subcategory retaining a staggering 96% of consumers. Customers stayed engaged throughout the year, with the category averaging 74% 90-day retention (compared to 58% overall) and 59% annual retention (compared to 42% overall).